The selling of “Things” between people isn’t as straightforward as most of us are led to believe. In a fast paced world without a lot of rational human thinking, purchasing is formulaic. Picture it like having a new smart fridge with cameras and a few sensors connected to the internet. This smart fridge can tell you what to buy, when to buy, and even where to buy stuff. These events are programmed to happen from a set of conditions that are True or False. There is no luck, just laws of math.
But when you throw people into the mix, selling to one another isn’t as straightforward. Here’s why..
