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For over 20 years, Wesam Fawzi has been in the trenches helping rookie entrepreneurs, seasoned businesses and global corporations leverage the remarkable shortcuts to finally creating what’s needed to go from stuck to performing like a powerhouse.
He is one of the most in-demand strategists on marketing, dynamic business modernisation, and higher performance in the world.
Hello, I’m Wesam Fawzi.
This is where you’re supposed to find a professionally written biography, showcasing all my achievements, right?
Well, if I just presented that side of me, then it would be mainly my ego talking. And you might get the wrong impression and think all’s red and rosy,
…and that wouldn’t be altogether helpful. Because even though I admit I’m blessed from a 20+ year career as an entrepreneur, business strategist, advisor and investor, boy oh boy… have I been through some painful experiences
You see earlier in my business career, two of my friends saved me from self destruction – lucky how the universe works. Later, I’ll share how they inspired me to go from… being a lifeless character to living life like driving a Lamborghini Huracán Performante – Beautiful One Day, Vigorous The Next.
By now you are likely wondering…
Is This Bloke Even Worth My Attention?
Frankly… for a lot of people reading this, I’d say NO.
Let me explain why…
Look, this is not because I’m opposed to profit, wealth or influence.
In fact, I’m committed to building those areas for myself and the people I meet. But there’s a fine line that some people choose to step-over. And it’s easy to get lost once that line is crossed.
When you’ve travelled as much as I have, and worked and lived in many different parts of the world you see many different dimensions of – life, happiness, suffering, success and so much more. So I’ve learned not to judge very much other than ones intention.
Intention matters to me – I’m opposed to working with people who choose to put profit, wealth or power above raising their brand and value
…Because I love giving and receiving great value. It serves me in life. And I love helping other people build great brands and value.
So if your intent is to pursue profit, wealth or power without raising your brand and value – then I’m NOT the right bloke for you.
But, I get the thinking behind that perspective.
Back in the nineties a lot of people (even me) thought we were living in a new era that would make lots of businesses get rich quick.
Even my BIGGEST corporate, banking and SME clients thought we’d have millions coming in every month, automatically too, because technology and the internet were evolving so rapidly. But even a good thing needs the right strategy and timing to pull off success. The thing is, everything turned out to be very different.
I did build several very lucrative businesses though. And the money flows in consistently. Many parts automated too. But I had to work flat-out. I was overwhelmed at times. There were frustrating moments too. Some even scary, but I persisted to get things right.
…And now I continue to put in effort, adding strategic works to keep things growing smoothly.
So unless you’re willing to A) be strategic in your work, and B) you’re prepared to invest around fifteen times more effort than you anticipate …I’m not the right bloke to have in your corner.
First up… I don’t represent any advertising agencies or sell ads, OK.
But I do think advertising is important today, more than ever.
The growth possibilities online are mind boggling really. If you’re wondering why
…then just search the internet and you’ll find hundreds, even thousands of stories on how once unknown businesses advertising have moved on to become highly successful.
Of course, you’ll find different kinds of videos, articles and ads about ways for getting free leads, how to make lots of moolah getting other people’s sales channels to sell your products and services, and all sorts of claims about the latest ways for manipulating the system to gain an advantage over others.
Are they all effective?
Some, but NOT long term! Any business depending on that kind of activity doesn’t have a viable business going. Your revenue flow is dependent on an unsustainable scheme.
Talk about squandering ones time. I mean, if you’ve got time to kill then you’re better off watching re-runs of Seinfeld. Because you’ll probably laugh, and that’s a good thing, right?
OK, this part is really important.
I don’t mean I can’t help you. I can. But I will not do it.
When someone’s looking to overcome or achieve more and I hear them say something like… “Show me that path with minimum effort” I interpret that to mean…
“I will not take on responsibility or endure challenges. I will not truly commit myself in the lasting success of my business …and thus, will not truly commit myself in the lasting success of my clients/customers”.
So that’s a tell sign for, “I’m not willing to break a sweat”.
Like it or not, building a successful business takes a lot of attention, effort and energy. Make no mistake, it takes courage and hard work to develop mental toughness, to push through the negative beliefs, doubts and self limitations we impose on ourselves.
But here’s the upside… it gets easy after it’s hard. Once you’ve got the right strategy and performance habits going, you’ll gain positive momentum. And that’s when things can be like you imagined; good life, and a successful business with a steady flow of sales and revenue, even while you’re chilling out somewhere.
However I can assure you, getting to that liberating experience will take courage, much effort and determination to do what it takes and keep it growing smoothly.
Still With Me? Super.
How’s that for being direct? It’s important to be open about these things, don’t you think?
After all …I’m a “business strategist”. And we generate income from selling what gets done here, right? So expect me to try sell you stuff, and I will be direct about it.
But like I said, my pitch will always come after I share the ready-to-go strategies and tactics, plus countless insights from my decades-long experience from the trenches, which you can use right now – for free.
Yes, you read that right, for free.
The thinking is, at some stage you’ll say, “this bloke’s free stuff is truly helpful. I reckon I should give the paid stuff a go.”
Simple enough, right?
This is what I refer to as “The Proof Method” meaning, you demonstrate you can really help people by doing exactly that – HELP THEM.
But you may still be wondering…
I think the intelligent approach is to …get your hands on some of my free stuff.
If you find those helpful, then you’ll no doubt want access to more of my material.
If it isn’t helpful, then you will not.
This is the part where I’m supposed to go-over “the self-praising biography” spiel, so fingers crossed the old ego doesn’t try stealing the moment.
I established my communication services business over 20 years ago in Sydney, Australia with a former co-worker. Although I was completely broke at the time, we built that business into a highly lucrative multi-million dollar company within 18 months, without debt, out of cash flow.
Well, at first we did a variety of little to medium size projects helping seasoned businesses, government and global corporations. And as my skills and knowledge expanded, I got pretty good at 6, 7 and 9+ figure activity.
Some of the businesses and high profile individuals I help are big in their market. As fortune would have it, I worked alongside some of the most influential, headstrong and hard-to-direct people you can imagine.
Little did I know this journey would lead me to what I dreamed of as a kid… making a difference across the country I love!
One of my clients who sat on the board, invited me to contribute with an amazing group of Australian high achievers at the top of their game serving on the Australia Day advisory team – developing strategies, attracting contributors and sponsors, promoting events and drawing hundreds of publicly recognised celebrities to take part.
If you don’t already know, Australia Day, on 26 January, is one special national day every year that inspires national spirit and brings a nation of millions together.
Fast forward a decade, my network grew around the world, as did our works that served over 34,000 businesses, stretching across 200+ industries and sales fields.
I was very fortunate a lot of smart, successful players came into my life. Then one good thing led to another, and I set up a bunch of other multi-million dollar interests, with varying activities.
For a little while I felt it might all be happening by luck.
But you know what, early on in my business career I got to hang-out with – and learn from – many successful business dominators, “top guns” so to speak. So while I was helping them with my Thing, they helped me identify what I was unconsciously doing right in my business – plus which specific winning practices I needed to build-in while working alongside them (more on their generosity and genius later).
In 2000, I was compelled to end a personal relationship.
But it was impossible for me to imagine she could illegally strip me from being a father to our kids.
You know what didn’t make any sense – even the Family Court of Australia judge couldn’t enforce his own orders on the ex endorsing my parental rights.
That’s when my world collapsed. Imagine me going from living with my kids in a palatial home I built-in an exclusive part of Sydney with lots of cool toys, to a crushed man dying inside.
I turned into an emotional wreck without access to my kids. I gave up caring about my existence so my business moved to the edge of destruction. Several business creditors took action to bankrupt me during what was an extremely agonising divorce proceeding.
I had no kids in my life, no home, no plan and I had piled up a mountain of debt most people could not fathom let alone manage.
I felt like I’d been sucker punched.
Then in 2001, when I was at my absolute lowest, I had a near death car accident.
…Yet less than two years later, I not only recovered, I discovered how to conquer my pain and also rebuild my business and grow into the multi-million dollar space again. I also completely wiped-out my debts. After some trial and error, I went on to expand my activities across countries and built several more successful multi-million dollar interests.
Coolest part – even my 15+ year relationship is flourishing at a level I never imagined possible.
I finally started to experience true success.
I set up a life I don’t need to escape from.
Sometimes I pinched myself, thinking I’m dreaming…
Just when all this was going like I dreamed, my father got seriously ill.
His challenge deeply impacted my life and helped me to realise why I needed to shift the business focus before it is too late.
That’s when I decided to cut back on helping mostly big corporations become a little bit bigger relative to how big they already were.
I knew if I shared that same knowledge, those same skills, and that same value and effort I passed to the large businesses, I could scale my small business network and help a lot more people around the world get unstuck by using the stuff we know to achieve far greater things.
And that’s something that inspires me to my core.
Because successful entrepreneurs and business owners are the ones I see committed to advancing so many of today’s underestimated possibilities. They chase growth across the different areas of their life. They care about what is meaningful in life and they’re the ones making our kid’s futures number one again.
You know what… as it turns out, all the amazing people, and the business wins I’ve been blessed with, and all my failings, mistakes, challenges and the painful situations I endured,
…were all experiences I needed to go through in order to take advantage of what I now know.
And that’s how I started out and evolved as a leading “business strategist”.
Two plus decades later we’ve served over 34,000 businesses (and counting) all over the world.
And that’s helpful because you can design your business and life exactly the way you want.
My primary focus is to help you win quicker in your business by using our strategic know-how, tools and resources.
I’ll help you execute incredible shortcuts to finally creating what’s needed to avoid getting stuck so you can perform like a powerhouse.
I created what I call, the I.D.E.A.L Method. It is a proven system that helps – –increase sales, multiply profits, mine overlooked possibilities and optimise your activities, right now, by strategically tailoring your communication, value and systems to your prospects and clients actions.
In my humble opinion, it’s the most potent approach to get you to the core of what you can do to make a difference, and win quicker in your business and life.
Another focus I work on is your positioning. I help you Amplify Your Edge and Brand so people like you, before you attempt to pitch them your offer.
I’ll guide and support you, and demonstrate the most effective ways to lead and truly help your prospects (and clients) before they know about your sales offer.
Click on my home page and check-out some of my material.
If you think they’re good, then register for any of my FREE online workshops.
If you find them helpful, then consider working with me when I put-out an offer to sell you my stuff.
Simple enough, correct?
Until next time, here’s to more blue skies ahead!
Best known as a marketing, modernisation and higher-performance strategist, Wesam was selected to serve on the Australia Day advisory team, a post he says, “is a privilege and great honour”. Fawzi participated as one of the members who develop strategies that attract contributors and sponsors, promote events, and draw hundreds of publicly recognised celebrities and high achieving inspirational Australians to deliver a keynote address capturing what it truly means to be Australian. Australia Day is one special national day every year that inspires national spirit and brings a nation of millions together to celebrate everything that is great about Australia and being an Aussie.
Fawzi’s efforts have spearheaded multimillion dollar projects globally with many of his clients working with him for over a decade, some achieving really miraculous marketing, sales and higher-performance breakthroughs in little time. Just as an example, consider one struggling small business with the two partners and $164,000 in accumulated debt; 118 days after one of Wesam’s workshops on marketing and higher-performance, they had their income increase by a further $74,000 a month. Just one year later, they have zero debt, considerable wealth and cash flow, and an additional monthly income exceeding $300,000 …and growing. Another example, one business owner added a further $1,300,000 to their bottom line in just 11 weeks, with “unbelievable eight figure results” over the following year from applying Wesam Fawzi’s advice.
Fawzi founded his first business communication company in Sydney, Australia amidst the 1990’s recession with a former co-worker and grew it to a multimillion dollar business, within 18 months, without debt, out of cash flow, and successfully overcame both business and personal adversity. A successful entrepreneur and businessman, Fawzi went on to establish interests and ventures in fields as diverse as – consulting, training and coaching, media production, publishing, multimedia production, retail, information technology, transport, finance, communications, property, and numerous professional business services. While diverse in characterisation, all Fawzis’ activities were aligned towards his creed of improving the quality of life for people around the world.
Wesam is a seasoned entrepreneur, with boots that are well travelled. His work, seen in a wide variety of industries around the world, advocates “doing good, is good for you and for business”.
To name but a few breakthroughs – Wesam has created successful relationships with many influential business leaders across borders including ministerial and senior governmental heads, established multiple international offices, evaluated and incorporated cultural and country differences into activities, employed small and very large teams, trained multilingual individuals and trainers to train, and managers to manage, strategically formed joint ventures and alliances, and connected with media, specialised business authorities and non profit, and numerous government agencies to deliver client objectives.
Wesam’s proven, practical strategies and know-how have helped him to establish trust and credibility with a diversely powerful circle that help many of his clients to tap into rapidly evolving new world economy opportunities. Some of the interesting projects he’s been heavily involved in for decades include – high profile presentation and communication initiatives, development or enhancement of offline and online products and services, sales, marketing and client support campaigns, training development, professional multilayered products and programs, TV infomercials, live events, videos, seminars, TV and radio commercials, printed and electronic publications, internet, intranet and extranet sites, software and database solutions, newsletters, point of sale and non-profit initiatives that reach millions of people worldwide.
Wesams’ commitment to creating a lasting legacy that will help improve the world is surpassed only by his gratitude and love for his family.
I remember my first kiss, do you? Now I’m not saying I have a super memory or anything like that, but I do clearly remember certain events that impacted my life. Starting out in business is one of those.
I remember my first business transaction was at age 9. I remember the talk I had with my dad about asking him to loan me the money I needed to restore this rusty bike that I found in a junk yard. I remember I sold that bike for a handsome 135% profit. I remember who I sold it to, and what that whole experience felt like. I loved restoring that red and silver bike. I remember my dad asking me what I was learning from the experience while I worked on it in our garage! I remember the 4 things we talked about. Are you curious to find out what they were? If you are reading this then I think you are… I know I’d want to know.
First lesson, I loved what I was doing, that’s why I worked on it so hard and finished it to the highest standards possible. Second, I learned that talking about it with other kids while I was working on it helped me to sell it. Talking about it seemed to spread the news quickly between others who were interested in bikes. That’s how I found my first customer Eddie. Third, I learned a lot from asking questions and then listening to what people said, that helped me immensely too. Fourth, I learned that adding that second mirror over and above what I promised Eddie, got him so excited he told a whole lot more kids, who all wanted to meet me and know more – I learned that it truly helps to over deliver.
Little did I know that this rusty bike, I so loved restoring, would be the seed I planted that would sprout so many more business interests in the future.
After many more transactions in my early teens, I had to stop everything because we moved overseas to Cairo, Egypt to help my mother recover after being run over by a drunk driver. Although it was a big change for us, I knew I had to adapt to a different culture and learn things from scratch. You see, the people in Cairo were different in many ways to Australians I grew up with.
Shortly after settling in to a new school I was instructed to join the motor vehicle repair and auto business by my father. I was initially annoyed about that however since summer school holidays were 3 months long, I was new, had limited friends and my dad was starting a new business all over again, I had nothing better to do anyway.
Within a few years, my father was heading the most successful auto service business in the country. The countries elite were customers and I was learning way more than I ever imagined. I was also running my own little business on the side. What can I say, it’s part of my DNA. To give you some perspective, at only 16 years of age, I was personally making more in one month than the average adult made in a whole year. The best part about this move though, was that my mother was healing and getting better. She eventually made it out of her wheelchair too. Plus, I was making many amazing friends, and business was super and growing fast. I was loving life and the whole experience!
To get out of serving in the military, I moved back to Australia on my own. Within a few years I was running my own business again while also studying and absorbing everything I could get my hands on about business. You see, I had my heart and sights set on succeeding in business.
“We never dreamed of this kind of growth in such a short time. Today there is nothing internal or external that we don’t first run by him. He will also inspire you to do what’s most important by your clients, your community, your stakeholders, your team and your friends. He is the nicest guy we’ve ever worked with”
I started my dream business in Sydney, Australia with a former co-worker, in the early 90’s. We grew that business to a multi-million dollar company in under 18 months without debt out of cash flow. This was no walk in the park, it was challenging economical times but we did it. We worked hard and smart to overcome both business and personal adversity. Once I got familiar with playing the game, I went on to establish many other business interests and ventures as and when strategic opportunities arose.
I have addressed and worked with all levels of business guiding many to breakthrough by sticking to the principle of “doing what works in business”. I am very passionate, high on energy and I help people dream big and back it up with strategies, tools and a go-do-it approach. Hustling has always served my clients and I to implement strategic solutions to very complex problems in order to mitigate a crisis and/or create very positive results fast.
Over the years, I discovered that leaders and organisations with the most impact in the world had incredibly similar thought and behaviour traits that inspired people to action. Harnessing those extensive experiences I developed this uncanny ability to be able to decode a situation, find an edge and inspire people to take measurable action.
One of my dreams growing up was to contribute back to my country somehow through Australia Day on 26 January. If you don’t already know, Australia Day is one special day every year that inspires national spirit and brings the nation together.
I lived to experience this dream when I was invited to serve on the Australia Day Advisory Team. We create strategies that attract contributors and sponsors, promote events, and draw hundreds of publicly recognised celebrities and high achieving inspirational Australians to deliver a keynote address capturing what it truly means to be Australian. This post is a privilege and great honour I hold close to my heart. I am very passionate about and very proud to be an Aussie and call Australia my home.
The thing I love most is working with people in business, who feel blessed enough to help fellow human beings and other worthy causes with their know-how, wares and/or economic opportunity. I strongly believe people in business are the solution to helping the world out of the mess it’s in.
The world needs you… I believe we can!
With Gratitude: My commitment to creating a lasting legacy that will serve the world is surpassed only by my love and gratitude for family.
I’m very grateful our work has reached so many different people and organisations in so many countries; we’ve made amazing friends, thank you, love you all for inspiring and giving me so much joy! I’m eternally grateful to the ones that inspired me when I was challenged. You added tremendously to my existence, I’m blessed to have you in my life!
A LITTLE INSIGHT
My needs – family, friends and why I do what I do… and ice-cream and chocolate too
Some things never change – I discovered a passion for tinkering with cars at age 5, still love it
First independent business transaction at age 9 – rescued and rebuilt a rusty bike I sourced in a junk yard. Loved the experience of entrepreneurship so much, it stuck with me
First happy customer, age 9 – Eddie who bought the bike I rebuilt
First business profit – 135%, sold the first bike I totally loved building
First business loan and investment – spray cans, sand paper, tyres and tubes, chrome polish, ball bearings, pedals, riding gloves, seat and mirrors
First business loss, not – bought a broken cassette player. Tried to save it, failed but learnt a lot. Also built my first mechanical car out of it, then gave it to a sick friend who was inspired to go build things after that
Childhood years – grew up and lived in Sydney, Australia, then moved to Cairo, Egypt for a few years. What a change that was… massive experience
Freedom to the max – experienced the highs as a kid building things, selling them and riding my yellow banana skate board. Still love that board
First major family challenge was at age 11 – nearly lost my mum… lots of mixed experiences including moving overseas with my family, to save my mothers life
Failures / mistakes / heartbreaks – some really scary and some hurt to the core, but still wouldn’t change a thing
Stretching situations – they knocked me around but shaped me, showed me true friendships and helped me discover the purpose of my life
From task master to best friend, hero and mentor – my father who believed in family and doing more good for people (rest in peace Dad, love you)