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The selling of “Things” between people isn’t as straightforward as most of us are led to believe. In a fast paced world without a lot of rational human thinking, purchasing is formulaic. Picture it like having a new smart fridge with cameras and a few sensors connected to the internet. This smart fridge can tell you what to buy, when to buy, and even where to buy stuff. These events are programmed to happen from a set of conditions that are True or False. There is no luck, just laws of math.
But when you throw people into the mix, selling to one another isn’t as straightforward. Here’s why..
Growing a sustainable business is down-played and over-simplified a lot. Sure, I get why some people don’t want it to sound too difficult because it isn’t, if you’re in the know. But in a world where everything about the game is evolving faster than ever, too much information can be overwhelming. And it’s easy to waste time on the wrong advice, or even the right advice for that matter if it’s “incomplete”.
For example, a few of the many ways to stimulate growth,
If you want to stand out and be recognised in your market, someone who’s listened to and trusted to “potentially” do business with… THEN know this; it’s NOT about you presenting your target market with a stunning selection of diverse offerings to “wow” them with. It’s NOT even about you concealing specific things or promising them with results based on unrealistic conditions. For a lot of the businesses I talk to,
Worth can mean value – as in, he generated $7,000,000 worth of sales in the last 7 months.
Worth can mean important – as in, it is not easy to build a successful business, but it is worth it.
Worth can mean great character – as in, she gains her position by showing her inner worth.
I think a lot of what holds us back, or casts doubt, or raises concern in our minds can be overcome by TRUST.
So why do people hire them?
If you’re thinking, “Because they want or need the help,” you’re only partially correct.